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Industry:
eCommerce
We partnered with a high-margin eCommerce brand to improve traffic profitability while keeping the cost per conversion under $4. The client previously relied solely on search ads with limited success. We introduced a hybrid strategy by combining Performance Max (with product feeds and remarketing audiences) and targeted Search campaigns. The results exceeded expectations, especially for manually managed Search, which achieved a ROAS of 4.76.
Platform:
Google Ads
Tasks
• Improve profitability while maintaining a cost per conversion below $4
• Expand beyond search-only campaigns by testing Performance Max
• Maximize both conversion volume and value across all ad types
Result
• Total revenue: $18,186.84
• Total conversions: 1,262
• Overall ROAS: 3.78
• Average CPC: ~$3.74
• Average cost per conversion: $39.85
• Performance Max: ROAS 3.09 from 805 conversions
• Search Campaign: ROAS 4.76 from 457 conversions
Solution
• Launched Performance Max campaigns using product feeds and remarketing audiences
• Deployed manual Search campaigns to target high-intent queries precisely
• Used a dual bidding strategy: Maximize Conversion Value with Target ROAS and Maximize Conversions depending on funnel stage
Takeaway
Even in a low-CTR, high-competition niche, the combination of Performance Max and manual Search produced strong results. The Search campaign, in particular, delivered outstanding ROAS and consistent, low-cost conversions.
Tasks
• Improve profitability while maintaining a cost per conversion below $4
• Expand beyond search-only campaigns by testing Performance Max
• Maximize both conversion volume and value across all ad types
Result
• Total revenue: $18,186.84
• Total conversions: 1,262
• Overall ROAS: 3.78
• Average CPC: ~$3.74
• Average cost per conversion: $39.85
• Performance Max: ROAS 3.09 from 805 conversions
• Search Campaign: ROAS 4.76 from 457 conversions
Solution
• Launched Performance Max campaigns using product feeds and remarketing audiences
• Deployed manual Search campaigns to target high-intent queries precisely
• Used a dual bidding strategy: Maximize Conversion Value with Target ROAS and Maximize Conversions depending on funnel stage
• Content Marketing
Started actively maintaining the blog: gathered informational queries and created posts based on niche analysis and experience.
• Local SEO Optimization
A comprehensive site audit was conducted, identifying technical issues and creating technical tasks for developers to resolve them. Work was done to improve page load speed and correct data structure errors.
• Product Card Optimization
Category descriptions were updated, product cards were improved, and meta tags and images were optimized. A comprehensive effort was made to enhance content structure and quality.
Even in a low-CTR, high-competition niche, the combination of Performance Max and manual Search produced strong results. The Search campaign, in particular, delivered outstanding ROAS and consistent, low-cost conversions.
Takeaway
CONTACT
CONTACT
500 Terry Francine Street,
San Francisco, CA 94158
Mail: info@mysite.com
Tel: 123-456-7890
Fax: 123-456-7890
CONTACT
CONTACT
CONTACT
Platform:
Google Ads
eCommerce
Industry:
We partnered with a high-margin eCommerce brand to improve traffic profitability while keeping the cost per conversion under $4. The client previously relied solely on search ads with limited success. We introduced a hybrid strategy by combining Performance Max (with product feeds and remarketing audiences) and targeted Search campaigns. The results exceeded expectations, especially for manually managed Search, which achieved a ROAS of 4.76.