LoneStarNeurology Case Study

Industry:

Healthcare

Client:

This project represents a clinic in Texas. The primary goal was to attract potential patients by improving local SEO.

Client:

lonestarneurology.net

This project represents a clinic in Texas. The primary goal was to attract potential patients by improving local SEO.

Industry:

Healthcare

Tasks

The project was aimed at attracting local users and promoting telemedicine services. The main task was to improve the clinic's visibility in local search results and attract patients looking for symptom consultations online.

Result

Thanks to the work done on the project, the following results were achieved:

Increased clicks by more than 300%.
Increased impressions by more than 500%.
Local pages consistently occupy the top positions in search results.

Solution

• Technical Optimization

After the audit, key issues related to the technical state of the site were identified. Since the site was created from scratch, some important SEO aspects were missed. Many pages were not indexed, and there were technical errors. I developed a detailed technical task for programmers, which helped to resolve most issues affecting the site's ranking and user experience.

• Content Marketing

Content is one of the most important components for successful promotion. I created technical tasks to update content on the main pages and kept it up to date. The developed content strategy was adapted based on search engine updates and trends.

• Local SEO Optimization

Optimized Google My Business profiles, created descriptions, and developed a review collection system from patients. This significantly increased the number of positive reviews and strengthened the clinic's positions in local search.