Industry:
eCommerce
We worked with a U.S.-based eCommerce brand selling high-margin physical products. The goal was to achieve stable purchases with a ROAS of 3.0 or higher across all funnel stages. We restructured the Meta Ads account - from broad Advantage+ campaigns to custom CBOs with manual bid control. The result: over 380 purchases and and average ROAS of 3.34 on a ~$26,800 budget.
Platform:
Facebook / Instagram (Meta Ads)
Tasks
• Achieve consistent purchases with a minimum ROAS of 3.0
• Restructure the advertising strategy to allow more control over bids and segmentation
• Test various approaches across the full funnel: cold traffic,
warm audiences, and retargeting
Result
• Total budget: ~$26,800
• Total purchases: 381
• Average ROAS: 3.34
• All campaigns exceeded the 3.0 ROAS goal:
• Advantage+ Main (Holiday): ROAS 3.22
• Custom CBO Offers: ROAS 3.40
• Advantage+ Old Post Performance: ROAS 3.45
• Catalog Retargeting: ROAS 3.55
• Advantage+ AI Video: ROAS 3.10
Solution
• Split campaigns into purpose-driven segments: custom CBOs, Advantage+ (Holiday, Old Posts, AI Video), and dynamic retargeting
• Switched to manual bidding and segmented audiences by interest and engagement
• Leveraged old post creatives, dynamic product catalogs, and AI-generated videos to boost conversions
Takeaway
This case proves that with smart segmentation, creative testing, and selective use of automation, it’s possible to achieve high ROAS without increasing budget. By combining manual bidding with Meta’s AI-powered tools, we maintained control and scale simultaneously.
Tasks
• Achieve consistent purchases with a minimum ROAS of 3.0
• Restructure the advertising strategy to allow more control over bids and segmentation
• Test various approaches across the full funnel: cold traffic,
warm audiences, and retargeting
Result
• Total budget: ~$26,800
• Total purchases: 381
• Average ROAS: 3.34
• All campaigns exceeded the 3.0 ROAS goal:
• Advantage+ Main (Holiday): ROAS 3.22
• Custom CBO Offers: ROAS 3.40
• Advantage+ Old Post Performance: ROAS 3.45
• Catalog Retargeting: ROAS 3.55
• Advantage+ AI Video: ROAS 3.1
Solution
• Split campaigns into purpose-driven segments: custom CBOs, Advantage+ (Holiday, Old Posts, AI Video), and dynamic retargeting
• Switched to manual bidding and segmented audiences by interest and engagement
• Leveraged old post creatives, dynamic product catalogs, and AI-generated videos to boost conversions
• Content Marketing
Started actively maintaining the blog: gathered informational queries and created posts based on niche analysis and experience.
• Local SEO Optimization
A comprehensive site audit was conducted, identifying technical issues and creating technical tasks for developers to resolve them. Work was done to improve page load speed and correct data structure errors.
• Product Card Optimization
Category descriptions were updated, product cards were improved, and meta tags and images were optimized. A comprehensive effort was made to enhance content structure and quality.
This case proves that with smart segmentation, creative testing, and selective use of automation, it’s possible to achieve high ROAS without increasing budget. By combining manual bidding with Meta’s AI-powered tools, we maintained control and scale simultaneously.
Takeaway
CONTACT
CONTACT
500 Terry Francine Street,
San Francisco, CA 94158
Mail: info@mysite.com
Tel: 123-456-7890
Fax: 123-456-7890
CONTACT
CONTACT
CONTACT
Platform:
Facebook / Instagram (Meta Ads)
eCommerce
Industry:
We worked with a U.S.-based eCommerce brand selling high-margin physical products. The goal was to achieve stable purchases with a ROAS of 3.0 or higher across all funnel stages. We restructured the Meta Ads account - from broad Advantage+ campaigns to custom CBOs with manual bid control. The result: over 380 purchases and and average ROAS of 3.34 on a ~$26,800 budget.