Client:
We worked with a U.S.-based eCommerce brand selling high-margin physical products. The goal was to achieve stable purchases with a ROAS of 3.0 or higher across all funnel stages. We restructured the Meta Ads account—from broad Advantage+ campaigns to custom CBOs with manual bid control. The result: over 380 purchases and an average ROAS of 3.34 on a ~$26,800 budget.
Industry:
Web Development
CONTACT
Tasks
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Achieve consistent purchases with a minimum ROAS of 3.0
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Restructure the advertising strategy to allow more control over bids and segmentation
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Test various approaches across the full funnel: cold traffic, warm audiences, and retargeting
Result
Thanks to the work done on the project, the following results were achieved:
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Reduced bounce rate by 88%.
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Increased registration rate by 39%.
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Increased page views and clicks by more than 50%.
Solution
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Split campaigns into purpose-driven segments: custom CBOs, Advantage+ (Holiday, Old Posts, AI Video), and dynamic retargeting
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Switched to manual bidding and segmented audiences by interest and engagement
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Leveraged old post creatives, dynamic product catalogs, and AI-generated videos to boost conversions
CONTACT
CONTACT
CONTACT
Tasks
The main goal of the project was to increase the number of visits and registrations on the platform. The project had great developers, but prior to my involvement, it lacked high-quality SEO support.
To achieve the goal, it was necessary to perform a detailed analysis of the niche and competitors, as well as a comprehensive site audit. Initially, there were difficulties in implementing changes because the site was built from scratch and did not use template solutions. Therefore, the optimization process required thorough preparation and coordination with developers.
Result
Thanks to the work done on the project, the following results were achieved:
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Reduced bounce rate by 88%.
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Increased registration rate by 39%.
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Increased page views and clicks by more than 50%.
Solution
• Technical Optimization
After the audit, key issues related to the technical state of the site were identified. Since the site was created from scratch, some important SEO aspects were missed. Many pages were not indexed, and there were technical errors. I developed a detailed technical task for programmers, which helped to resolve most issues affecting the site's ranking and user experience.
• Content Marketing
Content is one of the most important components for successful promotion. I created technical tasks to update content on the main pages and kept it up to date. The developed content strategy was adapted based on search engine updates and trends.
Industry:
Web Development
Client:
A comprehensive audit was conducted to identify key issues and find growth opportunities for the project. I also actively worked on technical requirements (TR) for creating content on the blog and main pages of the website.
CONTACT
500 Terry Francine Street,
San Francisco, CA 94158
Mail: info@mysite.com
Tel: 123-456-7890
Fax: 123-456-7890