Client:
The main goal of the project was to increase sales for the online flower shop. I worked on improving site usability, optimizing product cards and categories, and actively developing a blog to attract informational traffic.
Industry:
Floral Delivery
Tasks
The primary objective was to increase sales and the number of visitors. Since this was an e-commerce project, it was crucial to improve product categories and cards, as well as increase conversions from informational queries.
Result
Thanks to the work done on the project, the following results were achieved:
-
Increased sales by 89% during peak season.
-
Increased off-season sales.
-
Increased website traffic by 80%.
Solution
• Technical Optimization
A comprehensive site audit was conducted, identifying technical issues and creating technical tasks for developers to resolve them. Work was done to improve page load speed and correct data structure errors.
• Content Marketing
Started actively maintaining the blog: gathered informational queries and created posts based on niche analysis and experience.
• Product Card Optimization
Category descriptions were updated, product cards were improved, and meta tags and images were optimized. A comprehensive effort was made to enhance content structure and quality.
Tasks
The primary objective was to increase sales and the number of visitors. Since this was an e-commerce project, it was crucial to improve product categories and cards, as well as increase conversions from informational queries.
Result
Thanks to the work done on the project, the following results were achieved:
-
Increased sales by 89% during peak season.
-
Increased off-season sales.
-
Increased website traffic by 80%.
Solution
• Technical Optimization
After the audit, key issues related to the technical state of the site were identified. Since the site was created from scratch, some important SEO aspects were missed. Many pages were not indexed, and there were technical errors. I developed a detailed technical task for programmers, which helped to resolve most issues affecting the site's ranking and user experience.
• Content Marketing
Started actively maintaining the blog: gathered informational queries and created posts based on niche analysis and experience.
• Local SEO Optimization
A comprehensive site audit was conducted, identifying technical issues and creating technical tasks for developers to resolve them. Work was done to improve page load speed and correct data structure errors.
• Product Card Optimization
Category descriptions were updated, product cards were improved, and meta tags and images were optimized. A comprehensive effort was made to enhance content structure and quality.
CONTACT
CONTACT
500 Terry Francine Street,
San Francisco, CA 94158
Mail: info@mysite.com
Tel: 123-456-7890
Fax: 123-456-7890
CONTACT
CONTACT
CONTACT
Industry:
Floral Delivery
Client:
The main goal of the project was to increase sales for the online flower shop. I worked on improving site usability, optimizing product cards and categories, and actively developing a blog to attract informational traffic.